Image source: New York Times
Whilst online I stumbled across a study that I first read about in 2011 – that says wearing make-up can make women feel more competent. Potentially quite an incendiary statement. However, when I think about it, it’s kind of how I feel.
When I wear make-up, I feel more together and more confident. I don’t have to worry about how I look (as I know I look reasonably presentable with the right coverage!) so I focus on what I am actually supposed to be doing; and in a professional and business sense, this is a good thing. I am not distracted by worrying about the image I’m presenting to the world.
A recent study (building on the first) and again conducted by Nancy Etkoff, a Harvard Psychologist, together with P&G, focused on the effects of make-up on perception.
Part of it looked at women wearing four different levels of make-up: natural, glamorous, professional and sexy. A panel then assessed them, making first snap judgments and then more considered ones on competence, likeability and trustworthiness. On first impressions all make-up looks gave the women higher overall scores, but when looked at for longer, those faces with the glamorous and sexy make-up looks were seen as just as likeable, but more competent!
Now it’s easy to say that the stronger make-up looks equalled greater social power, but I think it goes further. If you are looking good and feeling good, this boosts your confidence, so you're obviously going to come across as more in control and powerful. If however you are wearing make-up that you feel is too heavy and you therefore feel uncomfortable, you will not necessarily promote that image.
That’s why at Storm we will help you to become the very best possible version of yourself: that’s our commitment to honest beauty.
For advice, guidance and make-up lessons, please contact Sam in our beauty boutique on 01458 448080.
Sources:
New York Times
Good Housekeeping Magazine May 2014
When I wear make-up, I feel more together and more confident. I don’t have to worry about how I look (as I know I look reasonably presentable with the right coverage!) so I focus on what I am actually supposed to be doing; and in a professional and business sense, this is a good thing. I am not distracted by worrying about the image I’m presenting to the world.
A recent study (building on the first) and again conducted by Nancy Etkoff, a Harvard Psychologist, together with P&G, focused on the effects of make-up on perception.
Part of it looked at women wearing four different levels of make-up: natural, glamorous, professional and sexy. A panel then assessed them, making first snap judgments and then more considered ones on competence, likeability and trustworthiness. On first impressions all make-up looks gave the women higher overall scores, but when looked at for longer, those faces with the glamorous and sexy make-up looks were seen as just as likeable, but more competent!
Now it’s easy to say that the stronger make-up looks equalled greater social power, but I think it goes further. If you are looking good and feeling good, this boosts your confidence, so you're obviously going to come across as more in control and powerful. If however you are wearing make-up that you feel is too heavy and you therefore feel uncomfortable, you will not necessarily promote that image.
That’s why at Storm we will help you to become the very best possible version of yourself: that’s our commitment to honest beauty.
For advice, guidance and make-up lessons, please contact Sam in our beauty boutique on 01458 448080.
Sources:
New York Times
Good Housekeeping Magazine May 2014